Training for online marketers, social media moderators and PR professionals

Who it is intended for

This social media training course has been created specifically for professionals who publish content on a weekly basis and monitor social media channels. The course is invaluable for online marketers, social media moderators and PR professionals.

Whether your scope of work is to maintain web assets for their own organisation, or on behalf of a client, this training will provide a practical framework for mastering corporate blogs, Facebook, Twitter, and YouTube, with little technical knowledge required.

It is low on theory, high on practicality, ideal for marketers who neded to become competent in the field of digital theory within relying on an outside source.

 

How the training is delivered

The training is delivered in two ways. 

1. Practical demonstrations. One-to-one demonstrations on how to execute an operation. 
2. Readings. Links to articles and videos published on the Firestarter website.
3. Case studies. Working examples marketers can reference now and in the future.

 

29 digital towards digital competency

At the heart of the training are 29 digital competencies expected to be performed by a hands-on online marketer. By changing behaviour and learning new workflow practices, online marketers can tap into the potential of social media.

These tasks are taught in the context of four marketing modules. The training intimately and with a minimal amount of jargon explains the relationship between different social media networks, and different methods available to manage them.

 

Course modules

1. Using a content management system. Make using CMS second nature, like accessing email. Learn workflow patterns and shortcuts to make publishing easy.
   Length: Half day
2. Social media. Learn how to create text-based articles, rich media assets, understand the nature of search and online research. Customise Facebook, YouTube and Twitter pages for your organisation or to build a personal profile.
   Length: One day
3. Facebook intensive. Define how Facebook will fit into the overall communication mix, understand tools and applications, how to create engaging content and competitions, tactics to deal with negative publicity and measuring success.
   Length: One day
4. Online marketing.  Fundamentals of a successful email marketing campaign, developing a laser-focused approach and best practices for collecting emails and unsubscribes. Learn how to create lists of keywords, set a daily campaign budget and monitor performance.
   Length: Half day

 

Email for a quotation 

Advanced courses are available catering for social media engagment. Contact Firestarter now for a quotation, or call us directly on +65 6220 4565.