Servicing multinationals companies in Singapore and South East Asia, Firestarter provides business leaders avenues to engage and convert prospects using social media marketing.

That’s why when you talk with us, we examine more than your marketing. We get to know the inner workings of your business, culture and sales process.

Firestarter services include creating corporate ID, social media marketing, website design, e-commerce websites, gadgets and widgets, community websites, email marketing, video podcasting, search marketing and search engine optimisation.

To maintain quality, Firestarter apply nine digital practices within the business.

Websites for smes

Jonathan Leong, Director
14th Jun 2011
Introducing Rapid®Press by Firestarter, a service that puts a website in the hands of an SME in two weeks, for less than $10,000.

Designed exclusively for small business owners, it's perfect for restaurant operators, professional services, trainers and IT companies who need a simple yet professional image for their firm.

Firestarter have over five years experience building sites for corporations like salesforce.com, SAP, and American Express. Rapid®Press is customised to your business and includes a WordPress content management system. So you can publish on the fly and won’t incur costs when altering content.

Rapid®Press package includes

  • Templates. A choice of several design templates suited to your industry.
  • Prototype. Based on your unique business needs, your account manager will customise a template which best suits your industry, allowing you to closely follow the process and ensure you get exactly what you want.
  • Design and build. Includes page templates, contact forms, google map location, photo and video galleries, page sharing (includes email a friend), search functions, Google analytics, 3G optimised mobile site and more...
  • Social media. We will set up an account for you on Facebook, Twitter, Youtube and Flickr, and explain which of these types of social media will work best for your business.
  • Training. We provide one session of training (roughly 1-2 hours) on the CMS.

Here's how it works

  1. During three sessions, our marketing consultant will sit down with you and guide you through the decision-making process, enabling us to maximise your investment.
  2. Our consultant will recommend a template and functions which best suit your business. The consultant will walk you through a real, working prototype so you know that it works for you.
  3. Once the prototype is approved, we introduce you to one of our dedicated developers who will customise your site and take it live.

You will need to...

  • Provide your company logo and colours, preferrably in illustrator format.
  • Provide the text, images and video to go on the website before we begin production.
  • Upload the content yourself. We will teach you some basic html and image editing.
  • Purchase the URL + domain hosting directly.

Ask us for a formal quotation

Contact us now and a consultant will call you back within one business day.

digital magazine publishing

Jonathan Leong, Director
17th Jan 2011


Reaching a larger readership has never been easier with a digital magazine. An ipad and/or iphone edition delivers a richer, more impactful experience to your readers. In today’s busy world where people spend less time at home and read in snippets on lunch breaks or during their commute, they can receive their subscription wherever they are.

Consider a digital edition to complement your print version, reach new markets that were previously unprofitable, or as part of a strategy to phase out print altogether.

Producing a digital magazine provides an opportunity to innovate your subscription model, like offering some sections at a premium price. You can also improve your advertising model, enabling you to reap the rewards of more flexible rates and attractive side benefits for your advertisers.

If you are planning to launch a new title, speak to us about our production capability. We currently produce content for a number of titles and sell their ad space to media.

Choose from four unique packages, designed to suit every client’s budget and personal needs.

Here’s how it works

  1. You supply us with indesign files of your magazine.
  2. We manipulate and optimise the files for ipad and/or iphone.
  3. You provide us with interactive elements such as sound clips, video files, links etc., or our content people can create them for you.
  4. We build and publish an application to the iTunes store, where it can be purchased by the general public.

firestarter ipad packages

You may be unfamiliar with some of the concepts of digital magazine creation, so we recommend that you watch our short video or download a pdf to view details of our process, prices and packages.

Download this presentation as a pdf.

Tags: application development services developer ipad game development companies ipad app creator ipad application development company ipad company ipad development companies ipad development company ipad development services iphone app creator iphone application development company iphone development company

facebook management

Jonathan Leong, Director
5th Oct 2010

Many firms try to manage their pages internally, only to discover that they waste company time and resources in doing so.

Doesn't it make more sense to talk to an organisation with the expertise to manage this for you?

 

The big questions:

  1. How do we build fan page members?
  2. Who should manage our fan page?

Firestarter and Novus Media offer software and content solutions to sustainably grow your number of fans over time. Providing fans unique content is one of the most effective ways to build a loyal fan base. We offer a range of copywriters who interact with fans and create unique content, supported by applications that make managing or reporting on one or more fan pages a painless task.



Firestarter retainer package

The all-inclusive monthly retainer provides the following.

  • Copywriter. Instead of an impersonal logo, we provide a real human face - someone fans can meet at events, socialise with via Facebook and keep the fan base growing by publishing unique content.
  • Monitoring. Monitor the fan page daily (5 days a week), comment on the wall and tweet important messages
  • Discussions. Start a weekly discussion and answer questions on the topic.
  • Groups. Create targeted content and stimulate special interest groups.
  • Events. Attend and report on four onsite events monthly, including posting/tagging photos, video and text.
  • Reporting. Monthly report on growth, quality of comments and recommendations.

This all-inclusive package starts at a low as S$150 per day. In addition, we can implement Facebook engagment ads to attract even more fans.


Watch the video presentation for pricing and packages



Download this presentation as a pdf.





Related links

  1. Social media training

Tags: social marketing company social media agency social media company social media consultant social media firm social media management Social media marketing social media marketing agency social media marketing services social media services social network marketing

social media training

Jonathan Leong, Director
29th Sep 2010
Training for online marketers, social media moderators and PR professionals

Who it is intended for

This social media training course has been created specifically for professionals who publish content on a weekly basis and monitor social media channels. The course is invaluable for online marketers, social media moderators and PR professionals.

Whether your scope of work is to maintain web assets for their own organisation, or on behalf of a client, this training will provide a practical framework for mastering corporate blogs, Facebook, Twitter, and YouTube, with little technical knowledge required.

It is low on theory, high on practicality, ideal for marketers who neded to become competent in the field of digital theory within relying on an outside source.

 

How the training is delivered

The training is delivered in two ways. 

  1. Practical demonstrations. One-to-one demonstrations on how to execute an operation. 
  2. Readings. Links to articles and videos published on the Firestarter website.
  3. Case studies. Working examples marketers can reference now and in the future.

 

29 digital towards digital competency

At the heart of the training are 29 digital competencies expected to be performed by a hands-on online marketer. By changing behaviour and learning new workflow practices, online marketers can tap into the potential of social media.

These tasks are taught in the context of four marketing modules. The training intimately and with a minimal amount of jargon explains the relationship between different social media networks, and different methods available to manage them.

Firestarter training competencies

 

Course modules

  1. Using a content management system. Make using CMS second nature, like accessing email. Learn workflow patterns and shortcuts to make publishing easy.
    Length: Half day
  2. Social media. Learn how to create text-based articles, rich media assets, understand the nature of search and online research. Customise Facebook, YouTube and Twitter pages for your organisation or to build a personal profile.
    Length: One day
  3. Facebook intensive. Define how Facebook will fit into the overall communication mix, understand tools and applications, how to create engaging content and competitions, tactics to deal with negative publicity and measuring success.
    Length: One day
  4. Online marketing.  Fundamentals of a successful email marketing campaign, developing a laser-focused approach and best practices for collecting emails and unsubscribes. Learn how to create lists of keywords, set a daily campaign budget and monitor performance.
    Length: Half day

 

Email for a quotation 

Advanced courses are available catering for social media engagment. Contact Firestarter now for a quotation, or call us directly on +65 6220 4565.

Tags: facebook training online marketing course social marketing courses social media learning social media marketing course social media marketing courses social media training social media workshop training facebook web marketing training

mobile websites

Jonathan Leong, Director
29th Sep 2010

Your app. Our ideas.



mobile appsFirestarter reduces the time, cost and complexity of creating mobile apps for hundreds of different devices.

Using proprietary cross-platform frameworks, Firestarter can execute a mobile idea across multiple platforms including iPhone/iPad, Android and Blackberry. For clients, the benefit is accelerated time-to-market, and often a cost-saving achieved on the economy of scale.



Here’s how it works

  1. You bring the vision – we bring the design and user experience.
  2. We jointly plan campaigns to ensure your app is adopted by users.


Watch this presentation video for ideas and pricing packages

Download this presentation as a pdf.

 


 

Related links

  1. iPad game example
  2. Getting consumers to use iPhone apps
  3. Mobile for property developers
  4. Augmented reality app by Mini

Tags: mobile website company mobile website design mobile website developer