Firestarter in conjunction with agency One9ninety, created for Screen Singapore 2011, a Facebook application to support their event programme.
The Facebook application, titled Make Me a Movie Star was designed increase awareness and audience participation prior to the event in June 2011. Facebook users interact with the application by superimposing a photo of themselves into one of the many posters of movies being screened at the event.
Once users superimpose their photo, they can upload their movie star persona to a gallery. Every valid entry to the gallery gives the participant a chance to win tickets to special movie screenings.

To make the app sticky, users can also post their new personas to their personal pages, or share them via twitter.
See how you look playing a part in Mr Poppers Penguins. Competition is open until mid June.