The Chan Brothers in conjunction with New Zealand Tourism Board, have launched a joint promotion to stimulate travellers to think of New Zealand as their next holiday destination.

As part of the awareness campaign, Firestarter created an iPhone game. Participants could enter the promotion by playing the game and collecting wool from shawn sheep. Earning from the wool sold bought accessories for participants to dress-up the sheep. Completing the game gave participants a chance to upload their accessorised sheep to Facebook where fans and the client could judge the best work.