Firestarter has a reputation of furnishing clients with quality creative. The firm sets a high benchmark for its people, and strives to produce results greater than its competition.

Firestarter can create a brand, give the brand an online presence and attract visitors to interact with the brand.

We believe that a solution need not be complex. It just has to be simple, and have a vision to achieve business objectives.

Lady Baa Baa iPhone App

The Chan Brothers in conjunction with New Zealand Tourism Board, have launched a joint promotion to stimulate travellers to think of New Zealand as their next holiday destination.

As part of the awareness campaign, Firestarter created an iPhone game. Participants could enter the promotion by playing the game and collecting wool from shawn sheep. Earning from the wool sold bought accessories for participants to dress-up the sheep. Completing the game gave participants a chance to upload their accessorised sheep to Facebook where fans and the client could judge the best work.

3D motion graphics

To promote a premium give away campaign together with their travel offers, Zuji asked Firestarter to produce 3D renderings of several premiums and a motion graphic video.

Screen Singapore facebook app

Firestarter in conjunction with agency One9ninety, created for Screen Singapore 2011, a Facebook application to support their event programme. The Facebook application, titled Make Me a Movie Star was designed increase awareness and audience participation prior to the event in June 2011. Facebook users interact with the application by superimposing a photo of themselves into one of the many posters of movies being screened at the event. Once users superimpose their photo, they can upload their movie star persona to a gallery. Every valid entry to the gallery gives the participant a chance to win tickets to special movie screenings. To make the app sticky, users can also post their new personas to their personal pages, or share them via twitter. See how you look playing a part in Mr Poppers Penguins. Competition is open until mid June.

Watsons Facebook Page

Firestarter in conjunction with agency One9ninety, customised Watson’s Facebook fan page to bring it in line with brand. Apart from a new skin, a promotion tab was added supporting sub tabs, allowing visitors to find specific promotions. The overhaul was designed to boost fan pages. Last count there was 30,000 fans. Each of the promotional tabs adopted Watsons distinct retail promotion layouts. Firestarter coded the tabs to make weekly maintenance easy for the client. Visit Watsons Facebook fan page now.

Promo Video



Google commissioned Firestarter to create an internal video to promote the opening of its new office in Singapore. Shot on a tight deadline and budget, the video was scripted and produced in under 3 days, with post production taking only 2 days.