I was travelling with Denise recently to France. I saw this interesting use of iphone applications and blue tooth technology used in Museums. 
they had this free-standing banner and visitors were queuing to download content and the application. As much as I liked the idea, the content was pretty bad. One video in French – so what?
However, it got me thinking that instead of having audio devices for walk throughs, these could become applications, and using bluetooth, visitors could get more back ground / video on the artists to give the exhibition greater context.
Take a look at this presentation I did up on how property developers and museums can use this technology to increase engagement.
The banner featured here translates as:
- Activate the bluetooth function on your mobile phone.
- Position your mobile phone within 3cm of the logo
- Accept the download (you may then move your phone away from the logo)
- Once you have received the file, open it in ‘videos’ or ‘received files’
